Products

Every year, Sony is announcing pricing and availability for many of the new audio products. One of the most exciting products it has was the HT-S350 soundbar. This 2.1 channel model is a wireless subwoofer and can output 350 watts of sound.

Another is the PS-LX310BT which is an affordable wireless turntable that enables you to stream your favourite analogue audio to headphones and speakers via Bluetooth. Last year, 2019, the Blu-ray player called the UBP-X800M2 supported Dolby Vision and HDR10.

Other company products include a trio of Bluetooth speakers (SRS-XB12, SRS-XB22, and SRS-XB32). These dustproof and waterproof speakers can fuel and outdoor dance party.

If you are looking to power an even bigger party, you can try Sony’s GTK-XB72 or GTK-PG10 models. The former is more geared toward home dance parties and has built-in LED lighting and extra bass. The latter is a huge outdoor boombox with a massive rechargeable battery and built-in cupholders, which can fuel 13 hours of outdoor party.

Specialised Products

Sony’s Extra Bass wireless speaker lineup is it’s top of the line today. Users can enjoy the superb audio quality, usability, and durability wherever they go. The speakers have 24 hours of battery life, which are your perfect companions for any adventure.

The products highlight the deep and punchy bass, optimised passive radiators, a rigid and lightweight Mica Reinforced Cellular cone and dust cap, and X-balanced speaker unit. These features reduce driver excursion and distortion rate.

Other typical features of their high-end and latest products include the 3D Live Sound mode feature, IP67 dustproof, rustproof, water-resistant rating, extensive shockproof design, Fiestable multi-colour speaker lighting, Party Connect, and extended battery and seamless connectivity with USB Type-C.

Masaru Ibuka started an electronics shop in 1947. The firm started with a capital of Y190,000 and a total of 8 employees.  In the same year, Ibuka was joined by Akio Morita to establish a company called Tokyo Tsushin Kogyo. That time, the company built the Type-G, Japan’s first tape recorder. Eleven years after, the company changed its name to “Sony”.

The TR-55 transistor radio was the first Sony-branded product in 1955. In 1960, the Sony TR-730 transistor radio was developed. This device started the new industry of consumer microelectronics. By the end of 1968, an estimated 5 million units of portable transistor radios were sold.

Sony played a significant role in the development of Japan in terms of exporting during the 1960s, 1970s, and 1980s. It helped to improve the impressions of Americans towards Japan-made products. Sony was able to keep up the production quality, hence, resisted lowering prices.

However, because of the global recession in the 1980s, Sony was forced to cut the prices of its electronics. The profits fell, and others concluded it’s over for Sony. To get back that time, Norio Ohga took up the role of President. He encouraged the development of CD (Compact Disc) in the `1970s and 1980s and the PlayStation in the 1990s. He also purchased CBS records in 1988 and Columbia Pictures in 1989, which expanded the Sony’s media presence.

Despite the successes, the company faced struggles in the 2000s. When Kazuo Hirai was promoted to president, he revived Sony from years of financial losses. In 2014, it sold the Vaio PC division to another corporation.  In that same year, it formed two joint firms with Shanghai Oriental Pearl Group and Sony’s Playstation.

In 2019, Sony merged its TV, Mobile and Camera Business. And in 2020, it established an intermediate holding company and oversaw its IT solutions and electronics businesses.

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